What an incredible response! Thank you to everyone who participated in our little contest by submitting an answer (or two or three or more) to the question: Why is October 9, 2010 a significant date on the Neena calendar? We couldn't possibly keep all the answers to ourselves. So below is the complete list of responses we received by email, on Facebook and online. You'll see that seven clever ladies responded correctly. October 9, 2010 was in fact the day that the online LLC registration was submitted, establishing Neena as a legal entity. Thank you all! And here are your responses, in no particular order: The idea for Neena happened on this day while Deneen was drinking wine at a sidewalk table at Villa Dolce Cafe. The afternoon sun hit the building across the street at just the right angle, illuminating a vacant storefront in the historic Opera House building. “What a great spot, Carmichael thought.” That was when the idea for opening Neena was conceived while enjoying a glass of wine at Villa Dolce Cafe right across the street ! Without doing any sleuthing.....would that happen to be the date that Deneen was downtown Middleton having lunch or possibly a glass of wine.....looked over at that barren building and thought - this would be a great place to have a shop!?? Love your store, the clothing and staff are both equally fabulous! Could it be your one year anniversary of the IDEA for your wonderful store? Is that when you conceived the idea? That is the day Deneen decided she wanted to open up the shop (when she saw the building while sitting outside at Villa Dolce)! It's the day when Neena became an "idea" and started turning into a reality. “The idea for Neena began in the fall of 2010. It happened in a single moment one October afternoon when owner Deneen Carmichael was enjoying a glass of wine at a sidewalk table at Villa Dolce Cafe. The afternoon sun hit the building across the street illuminating a vacant storefront in the historic Opera House building.” (from shopneena.com) It was the day Deneen completed and submitted the online LLC registration form for Neena. It's like Neena's birthday! Serendipity: when someone finds something that they weren't expecting to find. It means "happy accident" or "pleasant surprise". I loved reading about how the idea for Neena struck while having a glass of wine at Villa Dolce. I had a similar experience when buying our house 2 years ago (just blocks from Neena, by the way). What a great spot, indeed! Date when the idea of opening the shop occurred to owner Deneen! It was the day when Deneen was enjoying a glass of wine at a sidewalk table at Villa Dolce Cafe and saw the spot that is now NEENA! October 9, 2010 was the day that Deneen was noshing at Villa Dolce and had a spark of an idea!!! Neena was born!!! Deneen was enjoying a glass of wine at Villa Dolce Cafe in Middleton when she noticed a vacant storefront the historic Opera house and thought it would be the perfect place for a store like Neena! Neena’s birthday! Must be grand opening date for Neena. FYI: I used to sit at Villa and watch you all paint into the wee hours of the night. You had, like, spotlights and I always wondered how you could paint without more lighting. It was fun to watch you put it together-- finally you opened! Congratulations on your first year! It's one year since Deneen's moment of inspiration - the day she noticed the empty Opera House and decided to open the store! It's the day Deneen had her moment of inspiration - while enjoying a glass of wine at Villa Dolce, she noticed the empty Opera House storefront, saw what a beautiful location it was, and decided to pursue it as a place to open the store she'd been dreaming about! It's the date that Neena found a home! Deneen was enjoying a glass of wine at a sidewalk table at Villa Dolce Cafe. The afternoon sun hit the building across the street, illuminating a vacant storefront in the historic Opera House building. Maybe it was the date Neena was conceived?! Either way, I am so happy Neena is here! Best service & staff! You were sitting outside Barrique's coffee shop completing your online LLC registration form. When the idea for 'Neena' was hatched. The day you signed the lease for your space. While sipping wine at Villa Dolce, Carmichael thought to her sun warmed self, laungishedly gazing across the street to the vacant opera building, 'What a great spot for a business'. It was on Oct 9,2010 in the afternoon, that the "light bulb" ... or more specifically sun lit illuminated moment occurred to Deneen. This was the unexpected beginning of the creation of Neena. It is the day the Neena idea was born?! I love the store and am so happy to have discovered it! You beat out lululemon for your location in Middleton. It was the day that Deneen saw the building in the sunlight and decided to rent the space for Neena. Owner Deneen Carmichael was enjoying a glass of wine at a sidewalk table at Villa Dolce Cafe on Parmenter St in downtown Middleton when the afternoon sun hit the building across the street at just the right angle, and the idea for Neena was born! It was the GRAND OPENING of ONE MAGNIFICENT STORE, located in Middleton and that store would be....Neena! Thanks for coming to Middleton! October 9th, 2010 is when Deneen got the idea for Neena when she was having a glass of wine outside Villa Dolce Cafe on Parmenter Street and thought it was a great spot. Neena opened for business October 9th 2010. It's the day you signed the lease on the space? That was the day that Deneen spotted the vacant building that is now the home of Neena. I love the idea of having a glass of wine at a table outside at Villa Dolce with the afternoon sun hitting the vacant building. In fact, I love the idea of having a glass of wine in the afternoon! It's 5 o'clock somewhere, isn't it? Love your store! Making a guess...city approves building permit. "Deneen Carmichael was enjoying a glass of wine at a sidewalk table at Villa Dolce Cafe..." and saw the building across the street. "What a great spot" she thought for an amazing clothing store. The End. The idea for Neena began unexpectedly in the fall of 2010. It happened in a single moment one October afternoon when owner Deneen Carmichael was enjoying a glass of wine at a sidewalk table at Villa Dolce Cafe on Parmenter St in downtown Middleton, Wisconsin. The afternoon sun hit the building across the street at just the right angle, illuminating . . .” Because it's when Deneen and Ronni hit the "Submit" button on the online LLC registration form at Barrique's with Deneen's MacBook and officially declared Neena to begin! (I love your blog!) Isn't October 9, 2010 the day Neena came into our lives? You opened your doors then! Thanks for the great contest! The moment a great "a ha" was born. Thanks to the sun, a good glass of wine and a brilliant creative mind. The store is a great gift to our area. Such a treat to find something for me not my teenager or grandmother. Thanks and I hope the fun, great ideas and of course the wine keep going. Is it the day you decided to get the space for your amazing, gorgeous, wonderful store. The day an offer was accepted on the building that became Neena. The idea for Neena began on October 9, 2010. Deneen Carmichael was having a glass of wine at a sidewalk table at Villa Dolce Cafe in downtown Middleton. The afternoon sun hit the empty store front in the historic building across the street and then in January of 2011 Neena shop opened its doors! One year anniversary! It is your 1 year anniversary! That is when Neena opened in Middleton! The day the lease was signed on the building for the Neena store. After pulling an "all-nighter", painting in the dark, merchandising, rushing around so all is perfect. All changed clothes, put on a big smile, your best greeting, and opened the doors for business! It was the best day to all who worked hard to make this happen. Time to celebrate with a toast and home for a good nights sleep. OPEN 1 yr, CONGRATS! Oct 9th is day the idea for Neena was conceived! It is your 1 year anniversary One year anniversary The Neena idea was born! “The idea for Neena began [October 9, 2010]. It happened unexpectedly when owner Deneen Carmichael was enjoying a glass of wine at a sidewalk table at Villa Dolce Cafe. The afternoon sun hit the building across the street at just the right angle, illuminating a vacant storefront in the historic Opera House building. What a great spot, Carmichael thought.” (from www.shopneena.com) It was a beautiful fall afternoon on October 9, 2010, when Deneen Carmichael enjoyed a glass of delightful wine at a sidewalk table at Villa Dolce cafe downtown Middleton, WI, and when the afternoon sun hit the building across the street, showing the vacant storefront area, an idea came to her. Neena was born - apparel for movement. It was date that the idea for the Neena store was born..... It is when the idea of Neena was birthed! Anniversary of Neena opening It was the day that the owner got the idea to open the store. “Owner Deneen Carmichael was enjoying a glass of wine at a sidewalk table at Villa Dolce Cafe on Parmenter St in Middleton, WI. The afternoon sun hit the building across the street, illuminating a vacant storefront in the historic Opera House building. What a great spot, she thought.” 3 mos. later the Neena opened. (from www.shopneena.com) October 9, 2010 was a nice fall day. Deneen was sitting at Villa Dolce at an outside table enjoying a glass of wine & the wonderful warmth & colors of the fall day. She noticed that the store front in the historic building across the street was available & thought it was a wonderful space. A few short months later in Jan 2011 Neena shop opened. Ummm... were you sitting at the Barriques filling out the online registration form for an LLC? I hope so!!!!!! I (heart) Neena! The idea for Neena:It happened in a single moment one October afternoon when Deneen was enjoying a glass of wine at a sidewalk table at Villa Dolce Cafe on Parmenter St in downtown Middleton, Wisconsin. The sun hit the building across the street at just the right angle, illuminating a vacant storefront in the historic Opera House building. (from www.shopneena.com) October 9th is the date that a wonderful store to house my new skin opened. Looking like a troll while working out is now in the past. Comfort, ease, beauty...a new skin. It's Neena's fabulous anniversary! Its your anniversary. This is the day my favorite store opened. Because the date celebrates a one year anniversary that neena came into Middleton and left its marks and beautiful clothing and also made me happy because she can stop in and see Deneen and Ronni whenever she likes and those are her two favorite people The Nature Of Creation could be witnessed October 9th 2010, in Middleton, Wisconsin, if you were sitting next to Deneen Carmichael at Villa Dolce Café.  It was bound to happen, all the elements were there to create the perfect energetic expression through Deneen Carmichael that day. It was magical in a sense. There she was sitting in a place of community, a community bursting with creativity and history all around her. Enjoying the peaceful surroundings, and a glass of wine on a beautiful fall day. As she sat there taking in all the wonders of life, she couldn’t help but visualize her dream of women’s apparel for women who express themselves through creative movement. Clothing that fits a woman’s needs to be comfortable, beautiful, simple and functional. It was then that the sun’s ray caught her eye as it danced across a vacant store front in the historic Opera House. In that moment it was as though her dream materialized in front of her. Her vision was realized.  Her offerings and creativity have been inspiring countless women this last year to reinvent and reactivate ourselves through movement, beauty and ease. Thank you for sharing, Deneen Carmichael! The day that you and your team applied online to become incorporated as a business and get the LLC?

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